we don’t just market culture.
we are the culture.
ABOUT
Melanated Lifestyle Agency (MLA) is a culture-driven creative agency dedicated to amplifying Black voices, experiences, and artistry. Through innovative campaigns, immersive events, and strategic brand partnerships, we curate moments that celebrate the influence of Black culture on music, fashion, and entertainment.
From artist activations and content creator collaborations to campus takeovers and national tours, MLA bridges the gap between brands, artists, and HBCU communities, creating authentic connections that drive impact.
At MLA, we don’t just market culture—we ARE the culture.
Our Services
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HBCU Campus Activations: Curate and execute dynamic events on HBCU campuses, including Welcome Week tours, paint nights, listening events, danceline campaigns and more.
Brand Experiences: Develop immersive brand experiences that connect with the HBCU community and leave a lasting impact.
Artist Showcases & Meet & Greets: Organize and manage artist performances, meet-and-greets, and fan engagement activities.
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Campaign Strategy & Execution: Design and implement targeted digital marketing campaigns that drive engagement and amplify brand messages.
Influencer Partnerships: Identify and collaborate with influential Black creators and influencers to create authentic content that resonates with your audience.
Content Creation: Produce high-quality visual and written content, including social media posts, video campaigns, and blogs, tailored to your brand’s voice.
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Street Teams & Grassroots Marketing: Deploy street teams to engage with the community, distribute promotional materials, and build brand awareness.
Experiential Marketing: Create unique, hands-on experiences that bring your brand to life and foster direct engagement with your target audience.
Pop-Up Events: Plan and execute pop-up shops and events that showcase products, services, and brand stories in high-traffic areas.
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