we are the culture.

we don’t just market culture.

ABOUT

Melanated Lifestyle Agency (MLA) is a culture-driven creative agency dedicated to amplifying Black voices, experiences, and artistry. Through innovative campaigns, immersive events, and strategic brand partnerships, we curate moments that celebrate the influence of Black culture on music, fashion, and entertainment.

From artist activations and content creator collaborations to campus takeovers and national tours, MLA bridges the gap between brands, artists, and HBCU communities, creating authentic connections that drive impact.

At MLA, we don’t just market culture—we ARE the culture.

committed to the culture.

we honor and elevate black culture.

Melanated Lifestyle Agency was founded with a deep-rooted commitment to honoring and elevating Black culture through strategic marketing, innovative events, and authentic storytelling. Recognizing the growing need for representation and cultural integrity in the marketplace, we set out to create a space where Black voices are not only heard but celebrated.

Our agency was born out of a desire to bridge the gap between brands and the dynamic Black community, particularly within the vibrant HBCU network. With years of experience in event planning, digital marketing, and brand partnerships, we have honed our expertise in crafting experiences that resonate deeply with our audience. From campus activations to nationwide campaigns, our work is guided by a passion for excellence, creativity, and community impact.

At Melanated Lifestyle Agency, we pride ourselves on our ability to blend cultural authenticity with cutting-edge strategies, ensuring that every project we undertake not only meets our clients' goals but also contributes to the broader mission of empowerment and representation. We are more than just a marketing agency—we are a movement dedicated to the celebration and advancement of Black excellence.

OUR VALUES

cultural integrity

We honor the depth and diversity of Black culture by ensuring that our work authentically represents and respects the communities we serve.

community

We believe in the power of collaboration and prioritize building strong, lasting relationships within the HBCU community and beyond.

empowerment

We are committed to uplifting Black voices, businesses, and creatives by providing platforms that amplify their stories and successes.

excellence

We pursue excellence in every project, ensuring that our work not only meets but exceeds the expectations of our clients and partners.

innovation

We strive to stay ahead of the curve by embracing creativity and forward-thinking strategies that challenge the status quo and set new standards in the industry.

inclusion

We are dedicated to fostering an inclusive environment that welcomes diverse perspectives and champions equity in all that we do.

Our Services

    • HBCU Campus Activations: Curate and execute dynamic events on HBCU campuses, including Welcome Week tours, paint nights, listening events, danceline campaigns and more.

    • Brand Experiences: Develop immersive brand experiences that connect with the HBCU community and leave a lasting impact.

    • Artist Showcases & Meet & Greets: Organize and manage artist performances, meet-and-greets, and fan engagement activities.

    • Campaign Strategy & Execution: Design and implement targeted digital marketing campaigns that drive engagement and amplify brand messages.

    • Influencer Partnerships: Identify and collaborate with influential Black creators and influencers to create authentic content that resonates with your audience.

    • Content Creation: Produce high-quality visual and written content, including social media posts, video campaigns, and blogs, tailored to your brand’s voice.

    • Street Teams & Grassroots Marketing: Deploy street teams to engage with the community, distribute promotional materials, and build brand awareness.

    • Experiential Marketing: Create unique, hands-on experiences that bring your brand to life and foster direct engagement with your target audience.

    • Pop-Up Events: Plan and execute pop-up shops and events that showcase products, services, and brand stories in high-traffic areas.

INTERESTED IN BECOMING AN AMBASSADOR?